Air360 tracks everything by default and lets you analyze anything you want when you need it. By contrast, hotjar requires you to define what you will need in the future. If you forgot to track something, the past data is lost forever.
360° view of the user across all platforms (mobile, native apps, web).
Air360 can tell you the full story about how a user experienced your product/service across all devices.
Air360 doesn’t provide heatmaps as they are rarely actionable and can be misleading. See our post on this here.
Air360 focuses on user analytics. If you want to do customer support or surveying, you’ll need to use external software such as Zendesk, Intercom, or Salesforce.
Works on web & native applications on all platforms
Pricing structure is very simple, it only depends on how many sessions your website or app has per month. All plans include everything you need.
For teams who are focused on user analytics with user segmentation and automatic insights finding & alerting.
Hotjar main goal is to give you heatmaps and recordings on how your users interacted with your website.
Heatmaps are one of the main feature of Hotjar.
Hotjar offers several modules & integrations to perform customer support, polls, surveys and A/B testing.
Works only for websites.
Pricing structure is very simple, it only depends on how many sessions your website has per month.
For teams who want to see replays of user sessions on their website.