HOW CLOUDIMAGE INCREASED SIGNUP RATE, RETENTION AND CONVERSION IN A FEW DAYS WITH SIMPLE STEPS

Air360 allowed us to improve our conversion rate by 32% while also helping us to upsell our existing customer base. The best part is that it literally took us 10 minutes to install. Air360 insights also helped us quickly find a bug in our onboarding process from day one. Saying that we are very happy with air360 ROI is an understatement.

- Emil Novakov, Online Marketing

BACKGROUND

CloudImage.io is a startup created in 2014 on a mission to help web images load super - fast, so your users have a great experience visiting your website. Cloudimage powers image display for many worldwide real estate websites who need to make sure their images load super fast wherever their clients are.

PAIN POINT

Before trying Air360: We basically tried most of behavioral analytics platforms on the market. That includes Mixpanel, Amplitude Analytics along with a few others.

While all these platforms allowed us to finally understand how our users were using our product, our team was also suffering with the time we had to spend on it to make these analytics solution work for us.

As a startup, we need to execute fast and it’s difficult to predict which data will be useful or not in the future. Our product analytics team often realized it needed some data that we were not already tracking. We had to ask our (busy) engineers to implement the new tracking code which could often take days. Then, our product analytics team had to wait for weeks so we could have gathered sufficient data to answer our data questions.

More than often, after a few weeks, the answers we got brought up some new data questions. Meanwhile, our product was also evolving. We felt we couldn’t continue to wait for weeks to answer our data questions and there should be a better way to do this.

That’s when we decided to give Air360 a try. We were skeptical when we heard that it would “track everything” as we feared it would slow down our website given the amount of data it would collect in real time.

SOLUTION

Our team got Air360 pixel installed in less than 10 minutes and performance was also fast, so our website loading time did not increase, which was an important point to us.

A few hours after installing Air360 pixel, we could already ask some data questions without any tracking code. Our team felt like magic when we realized how much time this would save us.

For this reason, switching to Air360 felt a bit strange at first: it’s a total different approach than other analytics solutions we tried before. Here are the 3 main benefits we enjoy with Air360:

Since Air360 collects ALL data from the moment it is installed, we don’t need to figure out which data will be important in the future. As Air360 records everything, we can ask any data question at any moment and the data is already there. The result is that what used to take 3 weeks to test & validate can be done almost instantly. As a startup, this is clearly the biggest advantage of using a solution like Air360.

Next benefit, I would say, our engineers can now focus on product. They do not have to write any code for tracking events or maintain a tagging plan anymore. That’s also a relief for our product team who doesn’t need to wait for our engineers to implement tracking code and then wait for data for weeks.

Last but not least, as a startup we’re not big fans of unpredictable bills. Some analytics charged us per event and it was very complicated if not impossible to predict our future bills. Air360 has a pretty simple pricing model that charges per the number of visits we have per month.

32%

conversion rate increased

12%

in additional revenue with upsell

7

key insights found within first week

WebsiteCloudimage.io

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