Air360

Why Google Analytics is not enough to grow your brand

Getting the full picture of site performance

Next-generation user experience analytics tools are a necessary complement to Google Analytics.

To get the best results from your GA setup, consider a tool that offers the customer insights that Google Analytics lacks. This eBook identifies eight areas where Google Analytics alone comes up short and explains how CRO tools bridge the gap with:

  • Real-time, behavior-based user segmentation
  • On-page analytics and page performance summaries
  • Intelligent replays
  • Autotracking
  • Smart funnels
  • Conversion rate audits and recommendations
  • No data sampling or data sampling thresholds

Download the eBook to learn more!