About us
Air360 is a UX analytics platform for ecommerce and digital teams. It captures how people actually use your site, without a tagging plan, and shows you where they get stuck on the way to converting.
How we got here
Air360 was founded in France in 2017 with a simple goal: explain clearly what drives and what hurts conversions, with as little work as possible from the person asking. The autotracking approach came out of that. If the tool captures everything as it happens, nobody has to predict in advance which events will matter, and nobody has to explain to a colleague six months later why the report has a gap in it exactly where the interesting thing happened.
In 2021 the company was acquired by Scalefast, an ecommerce company based in the United States. In 2024 the founder bought it back, and Air360 has been independent since.
That buyback mattered more than it sounds. It meant we could decide what the product should be on its own terms rather than as a component of somebody else’s roadmap, and it is the reason the next part happened at all.
In early 2025, after going through feedback from close to every customer, we concluded that the thing we had built was powerful and harder to use than it should be. Customers liked the flexibility. What they did not have was the time, the people, or in many cases the specialist expertise to dig through it. Getting to a useful answer took too many clicks.
So we rebuilt the interface from the ground up over fourteen months, with continuous input from customers and from prospects who had looked at Air360 and chosen something else. We wrote about why we rebuilt Air360 and what we set out to change.
Where we are, and where your data is
Air360 started in France and is now headquartered in Tokyo, where the head office was established after the 2024 buyback. Our customers are largely in Europe and Japan, and the product is published in English, French and Japanese.
Customer data does not follow the head office. It is processed and stored in the EU, on OVHcloud and AWS infrastructure in France and Ireland. We sign a Data Processing Agreement with every customer and support GDPR, UK GDPR and CCPA/CPRA obligations. The security and compliance page sets out the specifics, including how we handle data subject requests and what is masked by default in session replay.
We mention it here because it is usually the first question a procurement or legal team asks, and it is easier to answer once, publicly, than in every RFP.
What we believe
Two things shape most of our product decisions.
Software should be simple to use. We spend more effort removing things than adding them. A tool that requires a specialist to operate has moved the problem rather than solved it.
Your data is yours. We are a paid product, which means the transaction is the whole transaction. Your visitors’ data is not used to improve anyone’s advertising, is not shared with third parties, and is not part of a wider network.
More on this in our values and the manifesto.
Who uses Air360
Teams running high-consideration ecommerce and booking experiences, where a single lost customer is expensive and the path to purchase has enough steps to go wrong. Club Med lifted global conversion by 97% working with us, and Air Caraïbes uses Air360 across its booking flow.
If you want to talk to us, request a demo or email hello@air360.io.
Company details
| Company name | AIR360, Inc |
|---|---|
| Date of incorporation | December 25, 2023 |
| Head office | Level 9 Marunouchi Kitaguchi Building, 1-6-5, Marunouchi, Chiyoda-ku, Tokyo |
| CEO | Florent Defontis |
History
| 2017 | Air360 founded in France |
|---|---|
| 2021 | Acquisition of Air360 by eCommerce US company, Scalefast Inc. |
| 2024 | Founder buyback, head office established in Japan |
| 2025 | Rebuild of the Air360 interface begins |