Easily get the user behavior you need
Air360 is designed for data and business users to get full visibility of your users. Our solution allows you to define behavioral events and segments to use for analysis, marketing with just few clicks.
Define events in just one click
Pageviews, clicks, scrolls, even errors... they can all be events inside Air360. Our point and click technology will allow you to simply click on the element you want to analyze and create an event.
Define events inside Air360 to:
Visualize trends in real time
Create reports by event or event type to keep track of user behavior’s performance.
Discover behavioral patterns
Create funnels to see where users drop-off and reveal where they go with our User Journeys.
Filter Session Replays by behavior and validate your hypothesis with relevant replays.
Create powerful segments
Define segments of users that triggered any type of event during their session.
User segments at the center of your analysis
Avoid misleading insights from aggregate data creating segments for your analysis. Our segmentation engine is not only a feature it's at the center of everything you can do inside Air360.
Define Segments inside Air360 to:
Avoid selection bias
Aggregate data does not tell you much of the story. Adding segments will give you full understanding.
Discover profitable segments
Compare performance between segments and discover the most profitable ones for your business.
Enhance your experience
Push segments into your A/B testing and dynamic content solutions for personalization.
Retarget non-converted users
Give a second chance to those users that did not convert on your eCommerce.