Blog Air360

Explorez notre blog pour des articles perspicaces, des réflexions personnelles et des idées qui inspirent l'action sur les sujets qui vous tiennent à cœur.

Blog Posts

Rage Clicks - What They Are and How to Stop Them
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Rage Clicks - What They Are and How to Stop Them

The phenomenon where clicking on buttons or links that appear functional yields no meaningful result is called a rage click. Specifically, rage clicks occur when links fail to work, lead to 404 pages, take too long to load to be usable, or cause the site to crash.

6 min
How to Reduce Annoying Checkout Form Fills
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How to Reduce Annoying Checkout Form Fills

Form fills are a necessary part of the eCommerce checkout process. eCommerce businesses rely on them to gather required transaction data like shipping and billing addresses. Forms also help merchants achieve website conversions and gather important consumer information. For many online companies, form conversions are a key business-success metric because the information in form fills is valuable first-party data.

5 min
What to Look for in a UX Analytics Partner
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What to Look for in a UX Analytics Partner

In today’s consumer-centric eCommerce marketplace, giving customers a seamless and dynamic user experience (UX) has never been more important. Optimized UX ensures customers can easily navigate a website, quickly find what they need and buy it.

6 min
8 façons d'optimiser votre taux de conversion eCommerce
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8 façons d'optimiser votre taux de conversion eCommerce

Alors que l'espace eCommerce devient de plus en plus compétitif chaque minute, il est important de prendre le temps d'optimiser votre boutique pour vous assurer de pouvoir affronter la concurrence et augmenter votre taux de conversion eCommerce. Voici 8 façons de commencer.