See where shoppers drop out of checkout
"I can say that the product is constantly evolving in line with current e-commerce issues and challenges, and the team is committed to developing the CRO approach." Turn browsers into loyal customers
Make online shopping a breeze and watch visitors turn into loyal customers. Segment shoppers and personalize their journey with Air360!
Every click leads to a sale
Every click leads to sales! ensure your pages stand out. Refine customer interactions with Air360, delivering a seamless shopping experience that reflects your brand’s excellence with Air360.
Nobody stuck at checkout
Don’t let your visitors get stuck at checkout. Air360 show where they pause or drop off, so you can smooth the path to purchase and boost sales.
No errors, no frustration
No errors, no frustration! Air360 reveal your UX pain points, helping you fix them fast and maintain a flawless shopping experience.
Make every product easy to find
Help customers find what they’re searching for and keep them coming back for more. Air360 identify hard-to-find items and help you adjust visibility to maintain high sales.
Want to see how easy it is to start?
- Turn browsers into loyal customers
- Every click leads to a sale
- Nobody stuck at checkout
- No errors, no frustration
- Make every product easy to find
Where carts are actually lost
Shipping cost is the reason customers give in surveys. It is rarely the whole story. Sessions end because the size guide opened over the add-to-cart button, the promo field cleared the form when the code failed, the address lookup could not find a real address, or a payment method appeared only after the customer had already decided how they were paying. Analytics tells you the cart abandonment rate. It does not tell you which of those happened. Air360 records the whole path from product view to order confirmation, so a lost cart has a step attached to it.
What e-commerce teams do with it
Build the funnel from product to cart to checkout to confirmation, read the step losing the most sessions, then open the replays behind it. Teams usually find something small and specific in the first week - a coupon field that resets the basket, a delivery selector that hides the cheapest option, a card form that rejects spaces in the number. Because interactions are captured automatically, you can compare paid traffic against email, or mobile against desktop, on flows you never thought to instrument.
Common questions
Why do shoppers abandon their carts?
Cart abandonment is usually a symptom rather than the cause, and the real reason sits earlier in the flow. Air360 builds a funnel over your actual path to purchase and shows the drop-off at each step, from product page to cart to each stage of checkout. From any step you can open the session replays behind it and see what shoppers did before they left.
How do I find the exact checkout step that loses people?
The checkout funnel view breaks the purchase path into its stages and shows where people stop. Because interactions are captured automatically, you can analyse a step without having tagged it in advance, which matters when checkout changes between releases. Pair it with session replays to see whether people are failing a validation rule, hunting for a delivery option, or leaving to look for a discount code.
Can I see which product page elements actually drive add to cart?
Zoning analysis puts performance data directly onto your page, so you can click any element, image, size selector, review block or add-to-cart button, and see how it performs where it sits. That tells you what is doing the work on a product page and what is only taking up space.
Do we need to tag every button before we can measure it?
No. Air360 captures clicks, scrolls and errors automatically without manual tagging or code changes, and the pixel is 53kb served via CDN. For a catalogue that changes constantly, that is the difference between measuring what you remembered to tag and measuring what shoppers actually did.
How do I tell a UX problem from a bug?
Web Vitals and error monitoring run in real time next to the behavioural data. If conversion falls on one step you can check whether those sessions were hitting errors or slow loads before you start redesigning. Page analysis gives you engagement, conversion and technical metrics for a page in a single automatic report.
The features that do the work
Checkout Funnel Analysis & Cart Abandonment
Track and optimize your checkout funnel to reduce cart abandonment and increase conversions. Identify drop-off points and improve the user experience for a smoother path to purchase.
Session Replay Software
Watch user moves. Spot where they struggle and optimize your user experience with real session recordings.
Zoning Analysis: Click Maps & Element Analytics
Get instant, in-depth insights into how each element of your website performs. Directly on your site with just a few clicks.
A global consumer goods brand more than doubled its conversion rate
A global consumer goods brand used Air360 to fix cart and checkout friction, more than doubling its online conversion rate.