Changelog

We are excited to share with you that a new powerful feature is now available on Air360! Meet the Snapshot Feature🙌
With the snapshot, you can now preserve and revisit previous versions of your website design.

What does Snapshots do?

With the Snapshot feature, you can:

• Effortlessly analyze any past website design.
• Instantly identify which updates positively or negatively impacted your performance.
• Quickly analyze short-lived campaigns (e.g., Mother's Day, Christmas)

Quick peak of how Snapshot works!

The Snapshot will not be created automatically, so you need to manually set which URL you want to save, select how often you want to save(every day? per week? per month?). And that's basically it!

Air360 will automatically save the page design for you! And when you want to analyze past design, you simply have to select the date the design was created, and open the past design. You can open the On-page Analytics to analyze the past page! Easy right😉

Important Note: This feature is only available on cookieless Air360 tracking pixel. Make sure to update your Air360 pixel(instruction here)!

Hello👋 This week we shipped several improvements to our core feature "On-page analysis (OPA)". These updates make it easier to perform detailed analysis and improve your website performance.

• Improved event creation : When creating an event in the OPA, you can now add the device type 📱💻
• Improved scoping in the OPA: You can now use the datalayer, URL's querystring or queryhash for more precise filtering. This update works retroactively on the data as long as the datalayer is already added to Air360😉
• Improved exposure rate : We have upgraded the exposure rate formula using some advanced math 🚀 This delivers more accurate readings especially for longer pages and is fully retroactive! 🎉

We’re thrilled to announce the arrival of a brand-new member of the Air360 family—Air360-Bot!

What will change for existing users of Air360?

To be honest, on the surface, nothing will change for what you can do with Air360😊 However, for websites that have filters or firewalls, Air360-Bot will make things much smoother and less complicated for you! The previous way Air360 took to create snapshots, session replays and other features to analyze your website might have been blocked causing some feature to be not usable, but with Air360-Bot you won't have that problem with a few steps😉

What does Air360-Bot do?

In simple terms, Air360-Bot is on a mission to make your life easier by ensuring you get the most out of Air360’s powerful features. Here’s what it does behind the scenes:

1. Snapshots: Air360-Bot visits your site to capture snapshots of your pages to compare the performance of your pages before/after updates.
2. Asset Downloads for Session Replays: To create session replays, the Air360-Bot grabs necessary assets like images, scripts, and stylesheets.
3. Website Analysis: Ever wondered how your site performs under the hood? Air360-Bot runs a thorough analysis to understand how your website is structured.

How to enable it?

If you’ve set up filters or firewalls on your website, please make sure user agent—Air360-Bot—is whitelisted, meaning that you need to add Air360-Bot to a list of allowed programs within your website's security software, firewall, or device's settings. This will ensure that Air360-Bot can do its job without hitting any roadblocks.

Not sure how to whitelist? No problem! Our friendly support team is just a click away. Drop us a line at team@air360.com, and we’ll guide you through the process.

Air350-Bot limitations

Air360-Bot can't mess up with your website, it's an analysis only bot. Basically, it will browse your website from time to time, only when needed.

Air360-Bot has a soft spot for clean HTML code and might get confused when your HTML does funky things. It loves well-structured websites almost as much as it loves helping you optimize them. Air360-Bot also learns and improves over time to be more resilient to messy code.

Wrapping Up

With Air360-Bot now part of the crew, just whitelist the user agent Air360-Bot, and you’re good to go!

Got questions? Need assistance? We’re here for you! Reach out anytime, and let’s make your website shine together.

If you see Air360-Bot hanging around your site, give it a virtual high-five. It deserves it! 👋

Major Server Upgrade Alert: 10x Faster Performance!

We’ve just completed a major server upgrade for our databases, and the results are nothing short of spectacular!! While we were already dreaming big with expectations of a 3x performance boost, the new hardware blew those projections out of the water—delivering an astonishing 10x improvement in speed!

So, what does this mean for you? Every single feature and every single customer is reaping the benefits of this lightning-fast upgrade! Whether it’s running page analysis, exploring user journeys, or diving into data-heavy tasks, everything is now operating at warp speed⚡️ What should you expect?

• Pages load faster!
• Insights appear almost instantly!
• Everything feels smoother, snappier, and more responsive than ever before!

At the end of the day, this isn’t just about numbers. It’s about giving you the tools to work smarter, faster, and better. We’re committed to pushing boundaries and delivering top-tier performance because your success is our mission. Here’s to breaking limits and setting new standards🙌

P.S. If you notice anything that doesn’t feel blazingly fast, let us know! We’ll make sure it gets the same turbocharged treatment!😉