Turn more room searches into confirmed stays
"With Air360 we can get more people involved in making data-driven decisions on a global scale." Turn dreamers into bookers
Turn dreamers into bookers by personalizing their journey. Segment visitors and tailor their stay even before they arrive, with Air360!
Every page worthy of the stay
Every click is a step toward a perfect stay. Make every page shine. Refine interactions to match the luxury and comfort you promise with Air360.
Fewer abandoned reservations
Don’t let potential guests abandon their reservations. Air360 pinpoint friction points, helping you create a smooth booking process.
No glitches, no stress
No glitches, no stress! Air360 identify UX issues so your site stays reliable and keeps bookings rolling in.
Rooms and services guests love
Ensure guests find the rooms and services they love with ease. Air360 optimize visibility to keep them engaged and ready to book.
Want to see how easy it is to start?
- Turn dreamers into bookers
- Every page worthy of the stay
- Fewer abandoned reservations
- No glitches, no stress
- Rooms and services guests love
Where hotel booking journeys lose guests
A guest searching for a room rarely leaves because the rate was wrong. They leave because the date picker fought them on a phone, the room comparison did not answer the question they actually had, or the rate they clicked was gone by the time the form loaded. None of that reaches a booking-engine report, which counts the reservations you won and says nothing about the sessions that ended one step short. Air360 records the whole path from the first room search to the confirmation page, so a drop-off has a location instead of a theory.
What hotel teams do with it
Start with the funnel from room search to confirmation, read the step losing the most sessions, then open the replays behind it. Most teams find something specific and cheap in the first week - a calendar that traps thumbs on iOS, a rate table that pushes the price below the fold, a promo field that clears the form when the code fails. Because interactions are captured automatically, you can also compare a segment nobody planned for, such as direct traffic against OTA referrals or one property against the rest of the portfolio, without tagging anything in advance.
Common questions
Why do guests abandon a reservation before confirming?
Hotel booking flows stack several decisions on top of each other, dates, room type, rate plan, extras and guest details, and any one of them can stall a booking. Air360 captures the whole flow without manual tagging, so you can see which step loses people and open the session replays behind that step to watch where guests hesitate, re-read, or go back to change dates.
How can this help us win more direct bookings?
Guests who arrive on your own site and leave are the ones you would otherwise pay a commission to reach again. Funnel analysis shows exactly where your direct flow leaks, and user journeys show whether guests were comparing room types, checking the cancellation policy, or looping through availability before they left. Fixing the specific step is usually cheaper than buying the booking back.
Can I see which room types or rate options get overlooked?
Zoning analysis lets you click any element on your own page and see how it performs in place, so you can compare how much attention each room card, rate option or upsell actually gets. It is the fastest way to find out whether a rate plan is unpopular or simply invisible.
Can I compare behaviour across markets and devices?
Yes. Every funnel and journey can be segmented by device, country, region, traffic source, campaign and new against returning visitors. That lets you compare how guests from different source markets move through the same booking flow rather than optimising for an average that describes nobody.
The features that do the work
Funnel Analysis Software
Identify where users drop off in your key flows and discover opportunities to boost conversions.
Session Replay Software
Watch user moves. Spot where they struggle and optimize your user experience with real session recordings.
Voice of Customer: On-Site Surveys & Feedback
Collects direct feedback from your users on-site, then connect every response to session replays and behavioral data so you can see exactly what caused the friction.
Club Med lifted global conversion by 97%
Club Med used Air360 to find and fix friction in its booking journey across 40+ websites, lifting global conversion by 97%.