May 08 2025
Improvement
Hello👋 This week we shipped several improvements to our core feature "On-page analysis (OPA)". These updates make it easier to perform detailed analysis and improve your website performance.
- Improved event creation : When creating an event in the OPA, you can now add the device type 📱💻
- Improved scoping in the OPA: You can now use the
datalayer
, URL'squerystring
orqueryhash
for more precise filtering. This update works retroactively on the data as long as the datalayer is already added to Air360😉 - Improved exposure rate : We have upgraded the exposure rate formula using some advanced math 🚀 This delivers more accurate readings especially for longer pages and is fully retroactive! 🎉