Improvements on OPA

Improvement

Hello👋 This week we shipped several improvements to our core feature “On-page analysis (OPA)”. These updates make it easier to perform detailed analysis and improve your website performance.

• Improved event creation : When creating an event in the OPA, you can now add the device type 📱💻
• Improved scoping in the OPA: You can now use the datalayer, URL’s querystring or queryhash for more precise filtering. This update works retroactively on the data as long as the datalayer is already added to Air360😉
• Improved exposure rate : We have upgraded the exposure rate formula using some advanced math 🚀 This delivers more accurate readings especially for longer pages and is fully retroactive! 🎉