Voice of Customer
Collects direct feedback from your users on-site, then connect every response to session replays and behavioral data so you can see exactly what caused the friction.
What is Voice of Customer (VoC)?
Voice of Customer is a way to collect direct feedback from your website visitors, through targeted pop-ups and surveys, so you can hear exactly what's frustrating them or stopping them from converting. It turns guesswork into first hand evidence
Why use Voice of Customer?
Because data tells you what is happening, but your users tell you why. By closing that gap is where real optimization starts. Pair their feedback with session replays and behavioral data, and you stop assuming, and start fixing.