Today we're launching Scope, a feature we should've built from day one. This update makes filtering and analyzing your data much more flexible, more precise, and a lot easier to use. Especially inside the extension and when exploring the user journey!

The problem

You've always been able to filter by user attributes like mobile vs desktop or traffic source. But what about filtering sessions that hit a specific A/B test variant? Or isolating just the sessions where users rage-clicked? User segments couldn't do that: they worked at the user level, not the session level.

And in our extension?

You'd repeatedly set up the same page filters : URL patterns, data layer rules, then lose them the moment you closed the tab. While filtering on users was easy, filtering on sessions and/or pages wasn't.

The solution

Scope let you filter and save anything: users, sessions, or pages.

• User Scopes (formerly User Segments): Filter by user attributes like device type, traffic channel, or any custom user property.
• Session Scopes: New! Filter by session properties—like A/B test variants, sessions with rage clicks, or any session-level behavior.
• Page Scopes: New! Define page sets once using URL patterns or data layer rules, then reuse them forever across your analysis. All these can be saved, shared, reused, with one single mental model across your entire workflow.

Why we renamed user segments?

Having "User Segments" next to "Session Scopes" felt clunky, same concept, different words. In Air360, we strive to keep mental models simple and intuitive. We found that Scopes is more universally understood and creates a consistent framework across users, sessions, and pages. We prefere consistency over legacy naming.

Bonus: Cleaner extension UI

We've reorganized the UI of our extension to make it easier to understand what you're currently analyzing. All filters now save properly and can be shared with your team. We built Scopes because we kept hearing "I wish I could save that filter", we heard and built it!

You can learn more about Scope in the video below👇

Let us know if you have any feedback or questions!