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What Are Website Traffic Sources?
Discover what Website Traffic Sources are and how you can use it for website performance optimization and marketing efforts.
Air360 Blog
Explore our blog for insightful articles, personal reflections and ideas that inspire action on the topics you care about.
Blog Posts
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Understanding A/B Testing - A Comprehensive Guide
A complete guide to A/B testing. Learn how to run experiments, analyze results, and make data-driven decisions to improve website performance, enhance user experience, and increase conversions. Start optimizing today!
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What Is a Data Layer and How to use it?
Discover what data layer is and how you can use data layers.
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Air360 vs Microsoft Clarity
Explore the differences between Air360 and Microsoft Clarity. Learn why Air360’s privacy-first, cookieless analytics outperforms Clarity with actionable insights, full data ownership, and proactive support to grow your business.
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Google's plan to block third-party tracking cookies in Chrome
Google has announced that it will disable third-party tracking cookies in its Chrome browser
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3 Reasons why Air360 is a game-changer for CRO agencies
A CRO agency's value lies in proposing enhancements for conversion growth, yet the complex part often involves the groundwork needed to unearth these insights. So, your team spends too much configuring and crunching data and less time determining real solutions.
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3 Steps to Master Conversion Rate Optimization for exponential business growth
Conversion Rate Optimization (CRO) is the most essential activity that your business should be involved in. It helps you convert visitors into customers and that’s the whole point of doing business, right? I mean you don’t want visitors to leave your website without converting.
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The Importance of CVR Improvement in E-commerce and How to Approach It Using GA and Clarity
Google Analytics 4 (GA4) and Microsoft Clarity (Clarity) are commonly used tools for working on CVR improvement. This article examines how to approach CVR improvement using these tools while highlighting key elements.
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Why Google Analytics 4 Falls Short for Effective Conversion Rate Optimization (CRO) for eCommerce
In the fiercely competitive e-commerce landscape, where clicking a button can make or break a sale, Conversion Rate Optimization (CRO) emerges as a pivotal strategy.
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6 Ways to Optimize eCommerce Conversion Rates
As eCommerce grows more competitive by the minute, it is important to take the time to optimize your store to make sure you can battle the competition, increase your eCommerce conversion rates and gain revenue. Here are 6 ways to get started.
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Convert Upsells and Impulse Buys in Ecommerce
Seeing is selling. Brick-and-mortar locations have impulse buying and upselling down to a science. Americans spend $182.98 per month on impulse buys. From shelf placement to endcaps and checkout displays, in-person shopping is an impulse buying minefield.
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Leverage CRO for Stability in Unpredictable Times
Retail and eCommerce merchants are being squeezed between shifting customer demands and supply chain headaches. One way to steady the ship is to leverage CRO tools to make sure your online experience is top-notch.