Air360 Blog

Conversion Rate Optimization(CRO) 101

Learn the fundamentals of conversion rate optimization (CRO), its advantages, and how it differs from other marketing techniques to increase revenue.

Effective Strategies to Boost Ecommerce Sales

Learn proven strategies to boost ecommerce sales, including website optimization, SEO, customer engagement, and exceptional service. Improve conversions and grow your online business effectively.

Elevating Your Online Business - Top 10 Payment Gateways for Exceptional Ecommerce Experiences

This comprehensive guide delves into the top 10 payment solutions tailored to enhance your online business, streamline transactions, and deliver an exceptional shopping experience for your customers.

Mastering the Art of Global Payments - A Comprehensive Guide

In today's interconnected world, businesses are no longer confined to domestic borders. The ability to facilitate seamless international transactions has become crucial for companies seeking to expand their reach, tap into new markets, and forge global partnerships.

Elevating the Online Checkout Experience - A Comprehensive Guide to Funnel Optimization

In this article, we delve into a multifaceted approach to optimizing your checkout funnel, ensuring a gratifying experience that keeps customers coming back for more.

Mastering the Art of Customer Retention - Strategies to Curb Ecommerce Churn

Customer churn, the rate at which shoppers abandon a brand or service, poses a formidable challenge that can undermine profitability and impede scalability.

4 essential last-minute checks to maximize conversion rate this Black Friday & Cyber Monday

During these significant shopping periods like Black Friday and Christmas, the focus often lies heavily on driving traffic. However, the real impact on sales comes from how well your website converts this traffic.

10 Ways to Reduce Customer Acquisition Costs

Brands spend an average of 12-15% of their annual revenue on customer acquisition. And since acquisition costs can quickly get out of hand and eat into the bottom line, it’s no surprise that most brands are looking for ways to reduce customer acquisition costs.

The Future of DTC Brands is Inclusive

The purchasing power of Gen Z grows, brands are paying more attention to what makes them tick. According to a 2021 Bloomberg article, Gen Z has more than $360 billion in disposable income, an estimate that’s more than twice as large as it was a few years ago.

How A/B Testing Can Reduce Cart Abandonment

Shopping cart abandonment is one of the biggest challenges to plague today’s eCommerce businesses. In March 2021, an astonishing 80% of online shopping carts worldwide were abandoned before the purchase was completed.

What eCommerce Brands Need to Know about Customer Acquisition

The most significant challenges facing eCommerce brands can be distilled into two essential questions How do we drive visitors to our website (customer acquisition strategy) and then convince them to complete the checkout process (conversion strategy)?