Articles about Data: practical conversion advice and the latest thinking in ecommerce UX, from the Air360 team.
What the major analytics tools actually keep and for how long, sourced to their own documentation. Why a 30-day window cannot answer a year-on-year question, and what to ask a vendor before you commit.
Discover why website loading time directly impacts conversions, revenue, and search rankings. Learn key metrics to monitor and practical optimization strategies to keep your site fast.
Learn the 3 Core Web Vitals (LCP, INP, CLS) and how to use these essential metrics to improve your website's user experience and capture the right prospects.
Discover what data processing is, how it works, and why it's essential for modern businesses. Learn about the 6 stages, types, tools, and real-world applications in this comprehensive guide.
Learn how to effectively use heatmaps and maximize your website's performance.
Discover what UTMs are and how you can use it for website performance optimization and marketing needs.
Learn the key differences between qualitative vs quantitative data, why both are essential for digital success, and how to use them together to enhance user experience and business strategy.
Learn why data segmentation is crucial for understanding user behavior, improving marketing strategies, and driving product growth.
Learn how to enhance your website's conversion rates using data-driven strategies and no-code tools
The digital landscape is evolving rapidly, and traditional client-side tracking methods are struggling to keep pace. As privacy concerns mount and browser restrictions tighten, marketers and analysts are grappling with data quality issues, lack of control, and stringent regulations.
In our journey through e-commerce, we've noticed a recurring scenario, businesses grappling with issues like high checkout abandonment rates or low levels of products added to the cart often decide to switch to a new e-commerce platform.
While that may not be welcome news to countless GA3 users (28.1 million websites currently use Google Analytics), the clock is ticking, and Google is urging users to migrate to GA4 immediately.
Migrating to Google Analytics 4 (GA4) can be daunting, especially if you are unfamiliar with the new platform. While there are many benefits to using GA4, there are some things that nobody tells you about migrating to this new platform. While GA4 is excellent for tracking ad spending and web behavior, it has some limitations when it comes to seeing what users do once they reach your site.
Data is the lifeblood of any business. You collect data about your revenue, merchandise, promotions, marketing, website and perhaps most importantly, your customers.