data
What is Data Processing?
Discover what data processing is, how it works, and why it's essential for modern businesses. Learn about the 6 stages, types, tools, and real-world applications in this comprehensive guide.
Air360 Blog
Explore our blog for insightful articles, personal reflections and ideas that inspire action on the topics you care about.
Blog Posts
data
How to Effectively Use Heatmaps
Learn how to effectively use heatmaps and maximize your website's performance.
data
What is UTM and how you can use it
Discover what UTMs are and how you can use it for website performance optimization and marketing needs.
data
Qualitative vs Quantitative Data - What's the difference?
Learn the key differences between qualitative vs quantitative data, why both are essential for digital success, and how to use them together to enhance user experience and business strategy.
data
Data Segmentation - A Comprehensive Guide to Unlocking Data Insights
Learn why data segmentation is crucial for understanding user behavior, improving marketing strategies, and driving product growth.
data
Create a Data-Driven CRO Strategy With No-code Tools
Learn how to enhance your website's conversion rates using data-driven strategies and no-code tools
datamarketing
Revolutionizing Data Tracking - The Rise of Server-Side Solutions
The digital landscape is evolving rapidly, and traditional client-side tracking methods are struggling to keep pace. As privacy concerns mount and browser restrictions tighten, marketers and analysts are grappling with data quality issues, lack of control, and stringent regulations.
data
Avoid re-platforming mistakes - Why UX analytics is fundamental before changing anything
In our journey through e-commerce, we've noticed a recurring scenario, businesses grappling with issues like high checkout abandonment rates or low levels of products added to the cart often decide to switch to a new e-commerce platform.
data
Migrating to Google’s GA4 - 7 Headaches and How to Avoid Them
While that may not be welcome news to countless GA3 users (28.1 million websites currently use Google Analytics), the clock is ticking, and Google is urging users to migrate to GA4 immediately.
data
What Nobody Told You about Migrating to GA4
Migrating to Google Analytics 4 (GA4) can be daunting, especially if you are unfamiliar with the new platform. While there are many benefits to using GA4, there are some things that nobody tells you about migrating to this new platform. While GA4 is excellent for tracking ad spending and web behavior, it has some limitations when it comes to seeing what users do once they reach your site.
data
Personalise and Target New Customers with First-Party Data
Data is the lifeblood of any business. You collect data about your revenue, merchandise, promotions, marketing, website and perhaps most importantly, your customers.