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The digital landscape is evolving rapidly, and traditional client-side tracking methods are struggling to keep pace. As privacy concerns mount and browser restrictions tighten, marketers and analysts are grappling with data quality issues, lack of control, and stringent regulations.
This article explores how integrating Air360 eCommerce Experience Analytics with an A/B testing solution can revolutionize your conversion optimization efforts. Here are five compelling reasons why you need both tools in your arsenal.
Brands spend an average of 12-15% of their annual revenue on customer acquisition. And since acquisition costs can quickly get out of hand and eat into the bottom line, it’s no surprise that most brands are looking for ways to reduce customer acquisition costs.
The cost of everything is going up. And that includes the cost of winning a new customer. Last year, the cost per lead for Google ads went up for 91% of sectors.
Impressively, email marketing is still 40 times more effective at reaching your target audience than social media marketing efforts. Perhaps even more incredibly, the number of emails sent and received annually has increased every year since 2017, with 333.2 billion emails sent every day in 2022.