Club Med lifted global conversion by 97%

The Challenge

Club Med runs more than 40 websites worldwide, where leisure travelers and travel agents discover, compare, and book Club Med’s high-end vacation experiences. Keeping that booking journey at the standard of a premium brand meant Club Med needed a single experience analytics solution to make real-time, data-driven decisions and improve the user experience. Because campaigns and websites are managed locally by teams across the globe, the solution also had to support in-depth analysis while staying usable for any level of user expertise.

The Solution

Club Med turned to Air360 for its advanced UX analytics capabilities and ease of use. Within weeks, the team identified high-potential conversion opportunities and repositioned key elements on its pages for greater visibility and engagement.

“With Air360 we can get more people involved in making data-driven decisions on a global scale.”

— Nelson Fernandes, Club Med

The Results

The repositioning paid off fast: global conversion rate rose +97% and global retention rose +48%. For a brand built on a premium, all-inclusive experience, that means far more travelers completing the booking journey Club Med worked to perfect.