Conversion Rate Analytics & CRO Reporting
Measure the percentage of website visitors who complete a desired action, such as a purchase or sign-up. Understand the effectiveness of digital strategies and user experience across various timeframes.
What is Conversion Rate Performance?
Conversion Rate Performance measures the share of visitors who complete an action that matters to you, a purchase, a sign-up, a lead form, and tracks how that share moves over time. You can measure it across whichever window is relevant rather than being fixed to a reporting period somebody else chose.
Why track it across timeframes?
A conversion rate on its own is a number without a story. The useful version is comparative. How does this month compare with the same month last year, did the rate move after the redesign shipped, is the launch week genuinely better or just busier. Because Air360 keeps your history rather than expiring it, the comparison you want to make in six months is still available then, and it can be segmented so you are comparing audiences that resemble each other rather than a blended average that describes nobody.
What the first week looks like
Agree what counts as a conversion before reading anything, because half the disagreements about conversion rate are really disagreements about the denominator. Then look at the rate split by device, source and returning against new, rather than at the single headline number. The segment that moves against the average is the one worth investigating, and it is usually invisible in the aggregate that gets reported upward.
Where it fits with the rest
The conversion rate tells you that something changed. It never tells you what. A funnel narrows the change to a step, replays narrow it to a behaviour, and web vitals rule out the possibility that the site simply got slower that week. Reading the rate on its own is how teams end up rebuilding a page that was never the problem.
Everything you need to know
Where teams use this
Data-Driven Marketing Decision
Make confident marketing decisions backed by real user behavior data and proven performance metrics.
E-commerce Companies
Create the best possible online shopping experience with Air360, with personalized journeys, smooth checkout, and optimized customer engagement.
Multi Brand Companies
Compare and optimize the online experience across every brand you run with Air360, with personalized journeys, smooth checkout, and one view of customer engagement.
Stop wondering why users leave.
Start knowing.
Join teams who use Air360 to measure and improve conversion rates with data-driven insights. And insights into revenue.