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User Journey Analytics & Path Analysis

Understand how users move through your website and uncover the steps that shape their experience.

Discover how User Journeys map behavior!

What are User Journeys?

User Journeys show the routes visitors actually take through your site, including the loops, the backtracking, the detours and the alternative paths people find. Where a funnel measures a route you defined, a journey shows you the ones you did not.

Why use User Journeys?

People rarely move through a site the way it was designed. They compare, they leave and come back, they arrive deep in the site from a search result and work outwards. A funnel tells you how many made it from step three to step four; a journey tells you where the ones who did not actually went, which is usually where the answer is. Used together they give you both how far people get and what they did instead of continuing, and either view can be segmented by device, market, traffic source, campaign and visitor type.

Common questions

Everything you need to know

A user journey is the complete path a visitor takes on your site, from entry to final outcome. Whether that's a purchase, signup, or another key action. It captures every interaction, detour, and exit, showing how users move through your site.
User Journey reveals how visitors actually behave, where they get lost or drop off, and hidden opportunities to guide them toward conversion. Reduce friction, optimize the paths that drive results, and make decisions based on real user behavior.
While Funnel Analysis tracks predefined conversion paths, User Journeys reveal organic, unexpected paths users actually take, helping you discover new optimization opportunities and understand real user behavior.
No. You can analyze journeys using any user behavior, like button clicks, rage clicks, errors, and more. What that means, is you can of course conduct a macro analysis to see how users move between pages, but also conduct micro analysis to understand how they navigate within a specific page.
See how users actually navigate your site, then prioritize the fixes that matter most. Spot high-performing paths and replicate them for other segments. Identify frequent drop-off points and remove the barriers causing them. User Journey turns behavior data into clear actions that improve conversions and business outcomes.
No. Journeys are built on the interactions Air360 captures automatically, so the routes you can examine are not restricted to a list of pages somebody tagged in advance.
Yes. Journeys can be filtered by device, country, region, traffic source, campaign, and new against returning visitors, which usually reveals that two groups you were treating as one behave nothing alike.

Where teams use this

Optimize User Journey

Understand how users actually navigate through the website and reduce friction across their journey.

Airlines Companies

Create the best possible online booking experience with Air360, with personalized journeys, smooth booking, and optimized passenger engagement.

Multi Brand Companies

Compare and optimize the online experience across every brand you run with Air360, with personalized journeys, smooth checkout, and one view of customer engagement.

A professional sports team cut checkout drop-off and sold more tickets

A professional sports team used Air360 to fix checkout drop-off in its online ticketing journey, lifting ticket conversion.

Stop wondering why users leave.
Start knowing.

Join teams who use Air360 User Journeys to map real navigation paths and uncover optimization opportunities. And insight into revenue.

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