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Zoning Analysis: Click Maps & Element Analytics

Get instant, in-depth insights into how each element of your website performs. Directly on your site with just a few clicks.

Zoning Analysis looks like this!

What is Zoning Analysis?

Zoning Analysis puts performance data directly onto your own page. Click a button, an image, a banner, a block of text, and its numbers appear where the element sits rather than in a separate report you have to mentally map back onto the design. Zones can be customised so you measure the areas that matter to you.

Why analyse a page by element?

Page-level metrics average away the thing you want to know. A product page that converts poorly might have a strong add-to-cart button nobody scrolls to, an excellent review section nobody opens, and a hero image doing none of the work it was designed for, and the page-level number is the same in every case. Measuring in place tells you what is carrying the page and what is only occupying it, which is a far more useful basis for a redesign than an opinion.

Common questions

Everything you need to know

Zoning analysis gives you instant visibility into how every element on your website performs. Click on any button, image, banner, or text block, and performance data appears directly on your page. It's analytics mapped directly onto your site.
Zoning analysis reveals exactly what captures user attention and what gets overlooked, empowering you to make data-driven design decisions with confidence. Identify conversion bottlenecks faster, optimize what matters, and focus your efforts on the elements that genuinely impact your business goals.
Yes! You can create custom zones based on your specific layout and business needs, allowing for flexible and targeted analysis.
Firstly, getting started with Air360 takes just 5 minutes. Simply add our tracking pixel to your website or tag manager and we'll automatically capture user behavior data across your site. Then, activate our browser extension with a few clicks in the platform to start your Zoning Analysis. Whenever you need insights, open the extension and click on any element to instantly view its performance and identify optimization opportunities. No tagging or manual configuration required, and anyone on your team can use it. No technical expertise needed.
You can use metrics like "Click Rate" to understand engagement levels, "Conversion Rate" to measure how clicks translate to conversions, and friction indicators like "Rage Clicks" that highlight usability issues. These metrics and many more, help you understand user behavior and pinpoint exactly where to optimize.
Zoning analysis connects element-level behavior to tangible business outcomes, giving you the confidence to prioritize changes that improve user experience and drive conversions. You can test hypotheses quickly, validate design decisions with real data, and allocate resources to the areas with the highest impact. Instead of relying on assumptions, you'll make informed decisions backed by evidence.
The numbers appear on your own page, against the element they describe, rather than in a separate dashboard you have to map back onto the design yourself. That removes the step where an analysis gets misread because nobody was sure which element a row referred to.

Where teams use this

Optimize Page Content

Discover which content resonates with your audience and optimize page elements for maximum engagement and conversions.

Luxury Brands

Create the best possible online shopping experience with Air360, with personalized journeys, smooth checkout, and optimized clienteling.

E-commerce Companies

Create the best possible online shopping experience with Air360, with personalized journeys, smooth checkout, and optimized customer engagement.

A global consumer goods brand more than doubled its conversion rate

A global consumer goods brand used Air360 to fix cart and checkout friction, more than doubling its online conversion rate.

Stop wondering why users leave.
Start knowing.

Join teams who use Air360 Zoning Analysis to see exactly how every element on their site performs. And insight into revenue.

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