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Page Analysis: Landing Page Performance Reports

Get a comprehensive report on how your page performs across key metrics, including user engagement, conversion rates, and technical performance

Page Analysis looks like this!

What is Page Analysis?

Page Analysis produces a report for a single page covering how people engage with it, how it converts, and how it performs technically, including Core Web Vitals and any errors users hit. You choose the page, the period and the device, and the report is assembled for you rather than built by hand from separate tools.

Why analyse a page this way?

Engagement, conversion and technical performance are usually measured in three different places, which makes a simple question surprisingly slow to answer. When a page underperforms, the first thing worth knowing is whether it is a design problem or the page was slow and throwing errors for those visitors. Having both in the same report turns that into one look rather than a cross-referencing exercise, and stops teams redesigning a page whose real problem was a 4-second load.

What the first week looks like

Run it on the page you already suspect and one you do not. The suspected page usually confirms what the team believed and settles the argument about priority. The unsuspected one is where the value tends to be, because a page nobody worries about can be quietly losing more traffic than the one everybody meets about. Pick a period long enough to be stable and split by device before drawing conclusions - mobile and desktop often disagree completely.

Where it fits with the rest

Page analysis answers whether a page performs. Zoning answers where attention went on it. Replays answer what happened to the people it failed. Funnels answer whether the page mattered to the flow at all, which is worth checking before spending a sprint on it. The report is a starting point that tells you which of the other three to open next.

Common questions

Everything you need to know

Tell us which page you want to analyze, on which period and device. That’s roughly all you need to do! We’ll do the rest so you can get a report to dive in to the performance of that page.
Yes, by including Web Core Vitals, Page Analysis can highlight technical issues like slow loading times (LCP, FCP, TTFB), unresponsiveness (INP), or visual instability (CLS). And also errors that may be affecting your users. Addressing these technical problems is vital for improving user experience and search engine performance.
Engagement with the page, how it converts, and its technical performance, including Core Web Vitals such as LCP, FCP, TTFB, INP and CLS, plus the errors visitors encountered.
Yes. You choose the page, the period and the device when you create the report, so you can look at mobile traffic during a campaign week rather than a blended average across everything.
Usually the ones carrying the most traffic into a flow that matters, landing pages taking paid traffic, product pages, and the first step of a signup or checkout. Those are where a small change affects the largest number of people.
Page Analysis reports on the page as a whole, including its technical performance. Zoning Analysis works within the page, showing how individual elements on it perform. They answer different questions and are often used one after the other.

Where teams use this

Optimize Page Content

Discover which content resonates with your audience and optimize page elements for maximum engagement and conversions.

Data-Driven Marketing Decision

Make confident marketing decisions backed by real user behavior data and proven performance metrics.

Gaming Companies

Create the best possible online player experience with Air360, with personalized journeys, smooth sign-up and purchase, and optimized player engagement.

Stop wondering why users leave.
Start knowing.

Join teams who use Air360 Page Analysis to understand page performance and optimize user engagement. And insight into revenue.

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