Data-Driven Marketing Decision
Make confident marketing decisions backed by real user behavior data and proven performance metrics.
See how data transforms marketing decisions!
Why campaign reports run out of answers
Campaign reporting stops at the click. It tells you which source delivered the traffic and what it cost, and then hands the question over to a conversion number that averages away everything interesting. Two sources with identical conversion rates can behave completely differently on the site - one sends people who read the page and leave, the other sends people who reach checkout and fail at payment. Those need opposite responses, and the report that ranks channels by cost per acquisition cannot tell them apart.
What marketing teams do with it
Take the funnel you already care about and split it by source, campaign, device and new against returning. A channel that under-converts because of a landing page mismatch is a marketing fix. One that under-converts because the checkout fails on a particular browser is not, and knowing which is which stops the budget argument going in circles. Because interactions are captured automatically, a campaign that launches on Monday can be analysed on Tuesday without tagging work first. The same split is what makes a spend decision defensible in the room where it gets challenged - not a claim that a channel performs, but the step where its traffic stops and the sessions that show why.
Common questions
How does Air360 help me compare content effectiveness?
Air360’s Zoning Analysis allows you to directly compare engagement and conversion contribution for each element or image on a page. You can instantly see which content grabs attention, which elements support conversions, and which parts of the page are underperforming. This makes it easy to understand what works best and where to optimize.
Does Air360 help me make decisions based on ROI?
Yes! Air360 highlights the areas where you are losing users, encountering friction, or missing opportunities. By showing which elements help or hinder conversions, the platform guides you toward changes that bring the highest return with the smallest effort. It helps you invest your resources where they will have the greatest impact.
Can I measure performance per campaign?
Yes! With Air360, you can segment all your analyses by campaign to see exactly how visitors from each traffic source behave on your site. You can compare funnel conversion rates per campaign and analyze page-level performance using metrics such as engagement, click behavior, friction events, and overall contribution to conversions. This makes it easy to understand which campaigns are driving high-quality traffic and which ones lead to quick drop-offs or low engagement.
The features that do the work
Conversion Rate Analytics & CRO Reporting
Measure the percentage of website visitors who complete a desired action, such as a purchase or sign-up. Understand the effectiveness of digital strategies and user experience across various timeframes.
Page Analysis: Landing Page Performance Reports
Get a comprehensive report on how your page performs across key metrics, including user engagement, conversion rates, and technical performance
Funnel Analysis Software
Identify where users drop off in your key flows and discover opportunities to boost conversions.