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Funnel Analysis Software

Identify where users drop off in your key flows and discover opportunities to boost conversions.

See how Funnel Analysis identifies drop-offs!

What is Funnel Analysis?

Funnel Analysis measures a path you define, such as landing page to product to cart to checkout, and reports how many people reach each step and how many leave. It answers how far people get through a flow you care about, and where exactly the flow loses them.

Why use Funnel Analysis?

Aggregate conversion tells you that something is wrong. A funnel tells you where. Once you can see the drop per step you can rank the problems by cost rather than by whoever argued hardest for their theory. Funnels in Air360 can be compared across audiences, filtered by device, country, region, traffic source, campaign and new against returning visitors, and every step links through to the session replays behind it so you can confirm the cause before committing to a fix.

What the first week looks like

Pick one flow that matters and build it end to end before trying to model the whole site. A checkout funnel with five honest steps is worth more than twenty steps nobody agrees on. Read the largest single drop first, watch ten replays behind it, and you will usually have a specific cause rather than a hypothesis by the end of the first afternoon. The second funnel is faster, because by then the team is arguing about the fix instead of about the numbers.

Where it fits with the rest

A funnel tells you which step costs the most. Session replays tell you why that step fails for a real person. Zoning tells you whether anyone saw the control they were meant to use. Page analysis tells you whether the step was slow rather than confusing. Most investigations start at the funnel and end in one of the other three, which is why they read from the same automatically captured data instead of needing separate tagging for each.

Common questions

Everything you need to know

Funnel Analysis tracks users through a series of steps toward a conversion goal, showing you exactly where and why users drop off, helping you optimize each stage of the journey.
Pinpoint the friction that's killing conversions. When you know exactly where users abandon the journey, you can fix what matters most and optimize the path to conversion. Less guesswork, more results.
Yes! Segmentation is a key part of funnel analysis. You can compare how different groups behave, such as mobile vs desktop users, or traffic from email vs paid ads. This helps you understand which segment was most affected by the drop off, so you can target fixes where they'll have the biggest impact.
It is completely up to you! Configure with easy and flexiblity to track any kind of conversion funnel specific to your business.
Funnels show exactly where users lose momentum, so you can prioritize fixes with the biggest revenue impact. If most users drop off at checkout, you know improving payment will drive results faster than tweaking your homepage. Funnels give your team clarity, focus, and confidence in what to optimize next.
No. Because interactions are captured automatically, you can build a funnel over a flow you did not anticipate and analyse it against data that has already been collected.
Open the session replays behind the step. Watching a handful of real sessions at the point people leave usually settles in minutes what an aggregate report can only suggest.

Where teams use this

E-commerce Companies

Create the best possible online shopping experience with Air360, with personalized journeys, smooth checkout, and optimized customer engagement.

Airlines Companies

Create the best possible online booking experience with Air360, with personalized journeys, smooth booking, and optimized passenger engagement.

Optimize User Journey

Understand how users actually navigate through the website and reduce friction across their journey.

A global consumer goods brand more than doubled its conversion rate

A global consumer goods brand used Air360 to fix cart and checkout friction, more than doubling its online conversion rate.

Stop wondering why users leave.
Start knowing.

Join teams who use Air360 Funnel Analysis to pinpoint drop-offs and optimize every step of the user journey. And insight into revenue.

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