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Checkout Funnel Analysis & Cart Abandonment

Track and optimize your checkout funnel to reduce cart abandonment and increase conversions. Identify drop-off points and improve the user experience for a smoother path to purchase.

Dashboard screenshot showing checkout funnel analytics

What is Checkout Funnel?

A Checkout Funnel visualizes the sequential steps a user takes from adding an item to their cart to completing a purchase, helping businesses understand the most important user journey and identify friction points.

Why check Checkout Funnel?

Understanding Checkout Funnel is crucial to minimize cart abandonment. It pinpoints exact drop-off stages, allowing businesses to identify insight enables targeted improvements, reducing friction and increasing conversion rates.

Common questions

Everything you need to know

By analyzing the drop off rate between each stage of the funnel, you can identify significant drops. A sharp decrease in users moving from one stage to the next indicates a potential problem area. Further investigation using session replays or user feedback can help uncover the root cause.
Yes. Use our funnel analysis feature to create your own funnel. You can create a funnel for a specific path, and even include button clicks or other user behavior to have the funnel you desire.

Stop wondering why users leave.
Start knowing.

Join teams who use Air360 Checkout Funnel analysis to reduce cart abandonment and turn drop-offs into conversions. And conversions into revenue.

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