Bring in-boutique clienteling to your website
"The tool is quick and easy to use for UX analysis and is highly appreciated by our teams." Give every visitor the red carpet
Give your customers the red-carpet treatment online and see how exclusivity drives engagement. Segment visitors and tailor premium experiences with Air360!
Every page as polished as the brand
Every interaction is a reflection of your brand. Make it flawless! Elevate every page to match the luxury your customers expect with Air360.
An elegant path to checkout
Don’t let your customers get lost on the way to checkout. Air360 identify where shoppers hesitate, helping you create a seamless, elegant journey to purchase.
No compromises on quality
No compromises on quality! Air360 uncover hidden UX issues so your online presence remains as polished as your brand.
Put your icons in the spotlight
Help customers effortlessly discover your iconic pieces and keep them engaged. Air360 ensure your products shine in the spotlight where they belong.
Want to see how easy it is to start?
- Give every visitor the red carpet
- Every page as polished as the brand
- An elegant path to checkout
- No compromises on quality
- Put your icons in the spotlight
Where luxury shoppers hesitate
A client who has spent twenty minutes on a product page did not leave over price. They left because the size and fit guidance did not answer the question they had, the delivery promise was vaguer than the purchase deserved, the returns policy was three clicks away, or a full-bleed hero image pushed the only add-to-bag button below the fold. Aggregate conversion tells you the session ended. It does not tell you at which doubt. Air360 records the whole path, so hesitation has a place on the page.
What luxury teams do with it
Read the zoning on the product page to see what actually gets attention against what the design intended, then watch replays of the sessions that stopped short. What comes up is usually a gap between the boutique experience and the online one - a fabric detail that exists in store and nowhere on the page, a personalisation option nobody notices, a delivery window written in logistics language. Because interactions are captured automatically, you can compare clients arriving from a campaign against returning ones, or one market against another, without planning the comparison in advance.
Common questions
Our traffic is lower than mass-market retail. Is behavioural analytics still worth it?
Lower traffic and higher order values change what is useful. Aggregate reporting needs volume before it says anything, whereas session replays and user journeys tell you something from a single meaningful visit. When one recovered client is worth what a hundred are elsewhere, watching how a handful of high-intent visitors actually behaved is the more practical signal.
How do I see how clients move between editorial content and product pages?
User journeys show the real, non-linear routes visitors take, including loops between a campaign story, a collection page and a product. Funnels show how far people get down a defined path. Together they tell you whether your editorial content is bringing people toward a purchase or quietly leading them away from it.
Can I measure which parts of a heavily visual product page perform?
Zoning analysis lets you click any element on the page and see its performance in place, which suits pages where imagery, video and long-form storytelling matter more than dense copy. You can see whether visitors are engaging with the craftsmanship section, the size guide or neither.
Can I compare behaviour across markets?
Yes. Every analysis can be segmented by country, region, device, traffic source, campaign and new against returning visitors, so you can compare how clients in different markets move through the same experience instead of optimising for a global average.
The features that do the work
Zoning Analysis: Click Maps & Element Analytics
Get instant, in-depth insights into how each element of your website performs. Directly on your site with just a few clicks.
User Journey Analytics & Path Analysis
Understand how users move through your website and uncover the steps that shape their experience.
Session Replay Software
Watch user moves. Spot where they struggle and optimize your user experience with real session recordings.