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Air360 vs Microsoft Clarity
An honest comparison of Air360 and Microsoft Clarity. What Clarity does well, where the two differ on data retention, cookie consent in Europe and data ownership, and which one fits your team.
Other articles
Articles about Other: practical conversion advice and the latest thinking in ecommerce UX, from the Air360 team.
Blog Posts
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Hotjar Is Now Contentsquare: What Changed
Hotjar's website now redirects to Contentsquare and the two platforms have merged. What that means for pricing, data retention and support if you use Hotjar or were about to.
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Air360 vs Contentsquare (2026): which digital experience analytics platform is right for your team?
Air360 vs Contentsquare(2026): an honest comparison of features, setup time, AI capabilities, pricing, and which team each platform is actually built for.
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We rebuilt Air360 to give you answers.
When we founded Air360 in 2017, our mission was simple: build a tool that would clearly explain what drives and hurts conversions, in the most efficient way possible.
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What Are Website Traffic Sources?
Discover what Website Traffic Sources are and how you can use it for website performance optimization and marketing efforts.
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Understanding A/B Testing - A Comprehensive Guide
A complete guide to A/B testing. Learn how to run experiments, analyze results, and make data-driven decisions to improve website performance, enhance user experience, and increase conversions. Start optimizing today!
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What Is a Data Layer and How to use it?
Discover what data layer is and how you can use data layers.
Other
Google's plan to block third-party tracking cookies in Chrome
Google has announced that it will disable third-party tracking cookies in its Chrome browser
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3 Reasons why Air360 is a game-changer for CRO agencies
A CRO agency's value lies in proposing enhancements for conversion growth, yet the complex part often involves the groundwork needed to unearth these insights. So, your team spends too much configuring and crunching data and less time determining real solutions.
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3 Steps to Master Conversion Rate Optimization for exponential business growth
Conversion Rate Optimization (CRO) is the most essential activity that your business should be involved in. It helps you convert visitors into customers and that’s the whole point of doing business, right? I mean you don’t want visitors to leave your website without converting.
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The Importance of CVR Improvement in E-commerce and How to Approach It Using GA and Clarity
Google Analytics 4 (GA4) and Microsoft Clarity (Clarity) are commonly used tools for working on CVR improvement. This article examines how to approach CVR improvement using these tools while highlighting key elements.
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Why Google Analytics 4 Falls Short for Effective Conversion Rate Optimization (CRO) for eCommerce
In the fiercely competitive e-commerce landscape, where clicking a button can make or break a sale, Conversion Rate Optimization (CRO) emerges as a pivotal strategy.
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6 Ways to Optimize eCommerce Conversion Rates
As eCommerce grows more competitive by the minute, it is important to take the time to optimize your store to make sure you can battle the competition, increase your eCommerce conversion rates and gain revenue. Here are 6 ways to get started.
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Convert Upsells and Impulse Buys in Ecommerce
Seeing is selling. Brick-and-mortar locations have impulse buying and upselling down to a science. Americans spend $182.98 per month on impulse buys. From shelf placement to endcaps and checkout displays, in-person shopping is an impulse buying minefield.
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Leverage CRO for Stability in Unpredictable Times
Retail and eCommerce merchants are being squeezed between shifting customer demands and supply chain headaches. One way to steady the ship is to leverage CRO tools to make sure your online experience is top-notch.